Viral Marketing: Crafting Shareable Content | 655.12 MB Duration: 1h 1m | Video: AVC (.mp4) 960×540 23.976 fps | Audio: AAC 48KHz 2ch Genre: eLearning | Feb 06, 2014 | Appropriate for all | Language: English Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course. Topics include: * Word-of-mouth marketing * Harnessing the power of social media * What makes content go viral * Why people share some stories more than others * Telling stories that carry your message Download uploaded http://uploaded.net/file/myphswz1/VMarket_CSC.part1.rar http://uploaded.net/file/66eg5fgh/VMarket_CSC.part2.rar http://uploaded.net/file/ucudto8n/VMarket_CSC.part3.rar Download 百度云 以下隐藏内容只提供VIP赞助会员 sorry! The following hidden content sponsorship VIP members only.
